The Sensidea blog has been retired. Be sure to check out Jaafer Haidar’s blog at DigitalHello.com!
Google is working hard on the Chrome Web Store where, if promises are kept, will be an app store filled with amazing web/mobile applications – that’s applications that work in the browser on your computer and mobile device. Google is planning to launch the Web Store this Fall and looks like they’ll be taking a mere 5% of the revenue from sales of apps (plus $5 just to keep out the crap). That’s right, developers get 95% of the take. After months of deliberating as to whether or not mobile apps will spell the end of native apps long-term I’m starting to be convinced.
1. YouTube proved it to me; showing that their HTML5 mobile web app performed better than the native iPhone app. Wow.
2. Google will make it easy to get apps that work across any smartphone with a browser (HTML5 supported)
3. The mobile web app market is larger than the native app market (i.e. it’s any phone with a supported browser)
4. Developers can make money across all platforms
6. Developing for the browser is more open, and innovation will continue by the development community not reliant on a company
7. Companies can develop once and hit all smartphones, cutting down the development and support costs associated with multiple native apps
8. Consumers can take their apps with them to any smartphone and tablets
Of course, today mobile web apps might run slower than native apps due to their life in the cloud, and some device capabilities are not available to be applied to the browser but this is changing. Smartphones are increasing in horsepower with dual core smartphones not far off, and new development toolkits are allowing access to device-centric capabilities. Aside from the most ambitious of applications requiring deep device integration, as mobile web apps start to rival the features and functionality of native apps it makes sense that the benefits to developers, companies, and consumers will spell the beginning of the end for mobile walled gardens that we call app stores.
Seems like once a week a recruiter finds me on LinkedIn and calls me up asking if I’d be interested in a VP/Director/Whatever of Digital Media Strategy position at <insert big brand or interactive agency here>. My response:
“I’m flattered but I’m happy at Sensidea helping companies like your client get real value from digital media strategy and solutions. By the way, I don’t think your client needs to hire someone to be in charge of Digital Media strategy, they just need to pick the brain of someone who lives and breathes this stuff. By the time they find someone everything has probably changed anyway. Can you give me their name and number and I’ll call them to chat?”
They’re undoubtedly a little caught off guard, give a nervous laugh, and ask “what do you mean?”
I’ve been through the conversation enough times that it’s time I write this post to answer the recruiter’s question and give a little help to companies wondering payroll should take a Digital Media Strategist hit.
Full disclosure: I make my living helping great companies be digital stars. Yup, I’d love the business so get in touch if you’d like, but more-so I’d love it if every company got value from their digital efforts and not simply wasted money on double-talking gurus or half-baked efforts because it would mean more amazing web/mobile stuff for us all to enjoy.
So, here’s the list of the top 5 things to consider before putting a Digital Media Executive on your payroll…
By definition a Digital Media Strategist is someone that should be able to tell you what’s going on in digital media and what it could mean to your business close to anytime you ask. They read tech and media blogs at night because they love it. If something major happens and they’re not one of the first to know they get really pissed off. They take being on top of the digital world personal.
You don’t need to hire a VP Digital Media Strategy. You need a Digital Media Guru On-Demand:
So there you have it. There are lots of fast talkers out there because it’s cool to be a digital media dude these days, but test them out and challenge their knowledge (if all they talk about is Twitter and Facebook they’re not who you’re looking for!). Follow these guidelines to be on the right track to digital success with the right digital media strategist helping your team get there.