Google Instant Changes the Game: Forget SEO

September 8, 2010

Google launched a new salvo in the search battle today and it’s a game changer. Say hello to Google Instant.

Basically, your results will change as you type. No more multiple search queries and result pages, just change what you’re typing until you see the results that match. This has huge ramifications for search engine optimization companies; although sites should still be “optimized”, the number of actual full searches and result pages returned just got obliterated.

I’ve never been a fan of SEO practices that rely on words on a page. These type of “SEO consultants” simply destroy great design and conversion rate in order to try and fulfill the promise of getting listed on search engines. What good is it if a consumer comes to your site only to run away quickly when being confronted with ugly, confusion? Concentrate on great content, navigation, and design to keep consumers engaged.

Great job Google, you just made search a whole lot smarter and fun again.


Sensidea partners with Grab Networks!

August 1, 2009

sen_Grab

We’re very excited to announce that Sensidea has partnered with Grab Networks, the leader in video management and delivery online and on-demand. Grab Networks truly has an amazing end-to-end platform for the capture, production, management, and delivery of video;  powering a lot of the content we all love to enjoy on our favorite TV networks, online, and mobile.

We look forward to continuing to work with the team at Grab Networks, helping our clients understand their wide range of video solutions and how they might represent value, innovation, and leadership in achieving the best fit video solution.

About Grab Networks

Grab Networks uniquely combines technology, distribution, and strong advertiser relationships to solve a core problem for media companies: how to maximize the value of their video content.

Formed by the merger of Anystream and Voxant in September 2008, Grab Networks is powering multi-platform video syndication for content on three screens by allowing media companies to efficiently re-purpose and index their content for multiple outlets and devices, syndicate their content across their own properties and 3rd party destinations, and better capitalize on the $20 billion online advertising market. Learn more at GrabNetworks.com.

About Sensidea

Sensidea is a digital media consulting and products company focused on helping our clients understand the ever-changing digital world, and separate the value from the hype to get the digital media strategies and solutions they need to be digital stars. Learn more at Sensidea.com.

Great Partners + Neutral Stance = You Win.

As with all solutions we cover, we always remain neutral in helping our clients determine their best fit solution. By partnering with industry solution providers we gain the advantage of forging strong relationships and deeper levels of solution knowledge benefiting in our clients making the best decision to meet their needs. The more we do our homework and make friends with everyone, the more you win!


Sensidea Partners with Long Tail Video!

July 13, 2009

sen_Longtail

Offering the most used video players online, you’ve seen their players all over the web. They’ve made it easy for everyone to put their directing glory online. Home to the much celebrated JW Players, it’s our new partner Long Tail Video! Sensidea is now an authorized value-added re-seller of Long Tail Video solutions; and they’ve got much more that great players and plug-ins.

With a suite of solutions that includes the infamous JW Players, Bits on the Run (Video Hosting and Delivery), and AdSolution (Video Ad System), Long Tail Video offers a full service offering to let you host, manage, publish, and monetize your video online.

About Long Tail Video

LongTail Video is the premier destination for online video solutions. Whether you’re a webmaster searching for the best online player compatible with dozens of plugins and skins; a consumer looking for a great desktop player; or a publisher interested in monetizing their videos, LongTail Video can help.

The Company’s media players have streamed billions of videos and their AdSolution serves millions of pre-roll, overlay mid-roll and post-roll ads daily.

LongTail solves the video puzzle… one piece at a time.

Learn more at longtailvideo.com.

About Sensidea

Sensidea is a digital media consulting and products company focused on helping our clients understand the ever-changing digital world, and separate the value from the hype to get the digital media strategies and solutions they need to be digital stars. Learn more at Sensidea.com.

Great Partners + Neutral Stance = You Win.

As with all solutions we cover, we always remain neutral in helping our clients determine their best fit solution. By partnering with industry solution providers we gain the advantage of forging strong relationships and deeper levels of solution knowledge benefiting in our clients making the best decision to meet their needs. The more we do our homework and make friends with everyone, the more you win!


Follow

Get every new post delivered to your Inbox.