August 24, 2009
Gary Stein at ClickZ has given SocialSeek some love in his post The Five Biggest Mistakes in Measuring Social Media. We’re obviously excited that SocialSeek was mentioned as a must-have app, especially in such an industry leading publication. Definitely some great advice in the article, and if you haven’t got SocialSeek yet…um…why not? It’s free, fun, and packed with value!
August 24, 2009
MediaPost has a great article on how Nissan’s marketing for the Nissan Cube took inspiration from the mobile world (specifically the iPhone) and centered on engaging perspective consumers through social media. There’s some great commentary and conflicting veiwpoints, and the central question that emerges is whether or not latching on to ‘what’s hot’ will spell success or overexpose a brand as a copy-cat and risk consumer backlash.
“Brands need to be careful associating themselves with the Apple vibe right now. We believe the brand is overexposed and heading for a consumer backlash,” – Scott Taylor, Founder of Taow
Something we’ve discussed before on the blog is that your company’s culture needs to be ready to embrace new digital and social media efforts before you jump in. MediaPost brings out the other side of the spectrum – make sure your consumer messaging and efforts resonate with your audience and doesn’t copy what people are used to already. Sure, success might follow success, but today’s digital audience is a fickle bunch and following the leader instead of innovating might not be the best answer.
The National Post reported on the Cube campaign in Canada (congrats to our friends at CapitalC), where 500 people competed to win the Cube in a contest where they showed their enthusiasm for the spunky car online. The campaign might have been everything Nissan hoped for as the site received visits from 149 countries and 1.4 million “canvas” views, spawning 300 YouTube videos and prompted some especially enthusiastic contestants to form http://www.cubeclub.ca.
All this social media love looks great but what would really be interesting is hearing from Nissan on the ROI. Did all the buzz and user engagement result in the cool kids walking through the dealership door and actually buy a Cube? Would the same revenue have been realized through traditional 30 sec spot marketing or did social media make a difference? Ultimately was there….our favorite word…Value?
August 12, 2009
Helping people understand the ever changing digital world is the mantra at Sensidea; it’s great helping clients discover what’s out there, what’s coming, and what it all means. But, not everyone has a digital brain to tap. Enter soon to launch New Media School, a online school focused on “teaching individuals and businesses how to succeed in the digital economy”.
Checkout the write-up at Techcrunch to learn more about what’s being offered and the list of speakers on tap. It’s hard to say but at this point it looks as though much of the content is geared towards the social web and associated topics such as social media marketing, blogging, etc. It would be great to see New Media School thrive and offer a wide array of courses, not just those that are all the consumer rage. From a business perspective (which is what we’re concerned with), it would be great to see content on Digital Asset Management, Video Supply Chain, or the changing world of Content Management. These are all massive topics that IT, Web, and Digital Media Executives are thinking about every day.
Looks like Nick O’Neill and team are off to a great start and done right, New Media School looks to be a promising venture that I hope to see flourish. When it comes to helping others get digital, we’ll all for it.